Built and deployed AVA, a custom AI assistant integrated with Easton's platforms, scaling content production across video, newsletters, and digital channels, reducing production time from several hours to under two.

Led video storytelling for 2 flagship events and 7+ additional programs in the first 5 months. Produced 35+ videos across LinkedIn and internal platforms with average 500–750 views; multiple exceeding 1,000. Grew LinkedIn audience from 900 to 1,300 in 3 months. Partnered with faculty and leadership on multi-platform strategy across LinkedIn, YouTube, Instagram, Slack, and newsletters.

Developed visual content framework and storyboarding structures used across multiple video productions. Led go-to-market and subcontracting strategy for telecom clients, securing vendor approvals and multi-state contracts. Restructured internal communications workflows using ProWorks, improving cross-team visibility and project alignment.

Led the launch of BBC Telugu TV from the ground up, 1.5 million viewers within two years. Anchored and produced 950+ episodes of daily programming translating complex geopolitical and technology developments into high-retention video narratives. Served as acting deputy team leader of the BBC Telugu TV team.

Produced and presented 100+ episodes of BBC Click Telugu covering robotics, drones, VR, and emerging systems, recognized nationally as Best Technology Show in India. Also presented Labbu Dabbu, a financial literacy explainer series for mass audiences.

The only journalist in the BBC Telugu team to anchor, produce, report, and present a technology show simultaneously, across news, human interest, business, and tech formats.

Led editorial and on-air responsibilities as Business News Editor across six years at India's national broadcaster. Launched and anchored flagship programs, Business Morning, Economy Today, and Finance World, reaching 20M+ weekly viewers. Hosted Candid Conversation, an interview program with government ministers and senior officials.

Reported on Indian macroeconomics, transport infrastructure, international auto shows, the World Economic Forum, the World Bank, and the IMF. Built and managed a team of 10+ journalists. Increased engagement from ~2,000 to 6,000 interactions per episode through improved narrative structure.

One of the few business journalists in Indian television at the time covering global macroeconomics, WEF, World Bank, IMF, for a mass primetime audience, not a financial one.

Covered community, civic, and infrastructure journalism for India's first community-based newspaper. Worked closely with government officials and civic leaders to translate complex urban planning and policy issues into accessible, action-oriented stories. Reported over 300 stories in 22 months with 175+ bylines, prompting government response on over 75 infrastructure problems faced by local communities.

Recruited and trained interns; led a team of reporters covering urban planning issues across Hyderabad.

Built and led the sports division from scratch. Produced and presented the daily sports show Sports Unlimited. Led a team of four reporters. Forged partnerships with schools, universities, and state sporting bodies to expand local sports programming. Several athletes featured in HYTV coverage went on to represent India internationally, including at the Olympics.